Permasteelisa Group And Albaddad Capital Announce Strategic Collaboration

Permasteelisa Gartner Middle East – part of leading international façade specialist Permasteelisa Group, and ALBADDAD Capital – have signed heads of terms setting out a strategic collaboration through a Joint Venture (JV) agreement.

Early plans will focus on establishing a specialist curtain wall production facility to collaborate on façade projects in the region, offering a major and exciting new resource for the construction industry in the Middle East.

The partnership will leverage Permasteelisa Gartner Middle East’s expertise in the design, delivery, and installation of complex architectural façades in combination with ALBADDAD Capital’s world leading manufacturing capabilities and capacities.

At the heart of the JV sits a purpose-built production facility in Jebel Ali, Dubai, spanning a plot size of 44,749 sqm with an indoor built-up area of 20,000 sqm, dedicated to the fabrication of world-class curtain wall systems.

Mr. Lee Marks, Chief Operating Officer for Permasteelisa Group, comments on this strategically important announcement: “This partnership will have a notable impact on the way we deliver façade projects in the region, bringing together the long-established strengths of both our companies.

“We bring unparalleled expertise in the delivery of complex, high-performance façade engineering and design, which, coupled with ALBADDAD Capital’s significant localised manufacturing capacity, regional market knowledge, and fast-track delivery capabilities, creates a powerful player in the market.”

ALBADDAD Capital’s Chief Executive Officer, Mr. Ihab Mouallem, adds: “This is an exciting development for the region, bringing together two of the best specialists in their respective fields to provide customers with something truly special and something we believe to be different from anything else the market has to offer.

“The partnership seeks to combine the very best of our two companies, bringing decades of experience for the benefit of our JV customers in the future.”

Leading international façade specialist, Permasteelisa Group – began working in the Middle East in 2002. Since then, it has completed over 50 giga projects, including many iconic buildings in UAE, Kingdom of Saudi Arabia and Qatar. Founded in 1971, ALBADDAD Capital has evolved from a local brand into a global leader, setting new industry standards in production capacity, stock availability, sustainability, and innovation.

This strategic collaboration reflects ALBADDAD Capital’s commitment to fast-track project execution and its ambition to expand into the industrial sector for glass and aluminum façade systems. The facility marks Permasteelisa Group’s first joint venture project in the United Arab Emirates, with plans to expand into the Kingdom of Saudi Arabia, establishing a regional benchmark and a source of pride for the local industry.

The partnership will operate under a unified brand name, “ALBADDAD PERMASTEELISA”, adding a new dimension of strength and innovation to both companies in the fields of technology and architectural engineering.

The Entrepreneurial Vision: Dr. Alfateen Albaddad

The United Arab Emirates (UAE) stands as a beacon of opportunity, characterized by a dynamic economy and an entrepreneurial spirit that thrives on creativity, tenacity, and strategic vision. In this vibrant landscape, entrepreneurs are tasked with not only meeting the needs of a diverse population but also adapting swiftly to changing market dynamics and consumer preferences. The significance of such qualities is amplified as the UAE continues to diversify its economy, moving beyond its oil-rich roots into a realm where innovation and resilience are essential for success.

Among the figures who epitomize this entrepreneurial ethos is Dr. Alfateen Bin Hussein Albaddad. Born in 1967, Dr. Alfateen has emerged as a prominent businessman and investor, making substantial contributions across various industries. His journey reflects the transformative power of vision and hard work, as he expertly navigated the complexities of business to carve a unique niche for himself in the UAE.

Dr. Alfateen’s entrepreneurial journey began with his family’s modest tent business. In 1991, he and his brother co-founded ALBADDAD, propelling the company to new heights. What started as a small operation soon evolved into a multifaceted enterprise that encompasses a broad range of offerings, including construction, event planning, and outdoor solutions. Under Dr. Alfateen’s leadership, the brand not only expanded its product line but also gained recognition as a leader in the Middle East and North Africa. The establishment of ALBADDAD Holding in 2003 was a significant milestone, solidifying the company’s reputation as a reliable supplier and innovator, while exemplifying how adaptability and a commitment to quality can lead to global acclaim.
The hallmark of Dr. Alfateen’s leadership is his unwavering commitment to innovation. His expansion of manufacturing facilities in Dubai National Industries Park illustrates this dedication, as the focus on efficiency and capacity enhancement allows ALBADDAD to meet the increasing demands of a competitive market. One of the company’s standout achievements includes being recognized in the Guinness World Records for producing the world’s largest marquee, showcasing not only technical expertise but also a bold ambition that drives the brand forward.

Beyond his business achievements, Dr. Alfateen’s philanthropic endeavors reveal a deep commitment to community welfare. In 2001, he founded the ALBADDAD Charity Association in Jordan, dedicating efforts to social initiatives that enhance the quality of life for those in need. His philanthropic work extends beyond borders, highlighting a belief that business success should be intertwined with social responsibility. This vision inspires future generations of entrepreneurs to recognize the importance of giving back to their communities and fostering positive change.

Dr. Alfateen’s entrepreneurial ventures also extend into agriculture. Through the Alfateen Agricultural Company, he champions innovative food production techniques, promoting sustainability and efficiency in agriculture. His agricultural holdings across the UAE and Jordan encompass poultry and cattle production, addressing the critical issue of food security while exemplifying how innovation can elevate agricultural practices.
His intellectual contributions further demonstrate his commitment to societal development. Dr. Alfateen authored a book that explores Jordanian-Palestinian relations, analyzing complex geopolitical dynamics and proposing ideas for potential confederation and federation. This work not only showcases his expertise in political science but also underscores the importance of dialogue in addressing regional challenges, encouraging a new generation of leaders to engage with the intricacies of politics and society.
Dr. Alfateen Bin Hussein Albaddad's remarkable journey serves as a powerful reminder of the impact that innovation, community engagement, and adaptability can have in the entrepreneurial landscape of the UAE. His extensive contributions across business, and philanthropy create a legacy that inspires future entrepreneurs. As the UAE continues to evolve, the call for creativity, community involvement, and strategic vision becomes even more pronounced.

Reflecting on Dr. Alfateen’s achievements encourages us to recognize the potential within ourselves to effect positive change. The entrepreneurial spirit flourishes when individuals harness their creativity, embrace community values, and remain flexible in the face of a constantly changing world. As we look forward, let us carry this spirit with us, fostering innovation and a commitment to community that transcends borders and inspires the next generation of leaders.
 

Albaddad x Botswana: A Vision for Africa

In a major step toward expanding its international footprint, Albaddad Investment has signed a strategic agreement and Memorandum of Understanding (MoU) with the Republic of Botswana to construct and develop the Botswana World Trade Center, a first-of-its-kind mixed-use landmark set to redefine business, trade, and innovation in Africa.

A Vision for Africa’s Future

The signing ceremony marks the beginning of a groundbreaking collaboration between  Albaddad Investment, a global leader in modular construction and smart infrastructure solutions, and the Government of Botswana, led by H.E. President Duma Boko.
The agreement envisions the creation of a world-class hub that will host global exhibitions, trade fairs, and corporate headquarters, promoting Botswana as a central gateway for international investment and commerce.

The Botswana World Trade Center will be developed on an impressive 1.3 million square meters, featuring offices, hotels, and 80,000 square meters dedicated to exhibition halls and conference facilities — making it the largest and most advanced trade center in Africa.

A Milestone in Strategic Collaboration

The ceremony brought together key leaders from both sides:
 

From the Republic of Botswana:

• H.E. President Duma Boko
• Mr. Steman Stantchev, Special Economic & Trade Advisor
• Ms. Malebogo Morakaladi, Presidential Investment Coordinator

From Albaddad Investment:

• Dr. AlFateen Albaddad, Founder, Partner & Chairman of Albaddad Holding
• Ms. Galina Khakimova, Director of Real Estate Development
• Mr. Ahmed Fahmy, Chief Financial Officer of Albaddad Group of Companies

During the meeting, both parties discussed strategic plans for implementing the project, including design concepts, modular construction phases, sustainability standards, and investment frameworks to ensure efficient delivery and long-term impact.

Driving Innovation and Sustainability

Speaking at the signing, Dr. AlFateen Albaddad emphasized the project’s role in shaping Africa’s next generation of trade infrastructure:

“This agreement represents more than just a construction project, it is a symbol of progress, partnership, and shared vision. Together with the Republic of Botswana, we aim to create a space that empowers innovation, fosters economic growth, and connects Africa to the world.”

The Road Ahead

The Botswana World Trade Center is set to become Africa’s largest integrated trade and exhibition hub, offering a unique platform for international conferences, business summits, and global networking. Beyond its architectural scale, the project will generate thousands of local jobs, boost tourism, and attract global investors positioning Botswana as a rising force in the continent’s economic transformation.

With Albaddad Group’s expertise in rapid deployment, modular construction, and sustainable design, the project is expected to set a new benchmark for large-scale developments across Africa.